We deliver insights to back your growth decisions.
“Customer understanding is the key to building value and outperforming competitors. We provide insights backed by data for your growth.”
Who we are
Jazgul has 15+ years of experience in consumer insights from LynxEye Brand Consultants, Tele2 and Nordea. Jazgul was a quantitative expert in 50+ consultancy projects working with brands such as H&M, Volkswagen, Martell, Nordea, ICA, and Spotify at a leading brand management consultancy LynxEye 2011-2015. She was the first in-house analyst at Lynxeye to build quantitative methodologies and led their Quantitative Insight team. Jazgul worked at Tele2 and Nordea 2015-2020. She designed and ran brand-tracking and segmentation projects and reported strategic branding and NPS KPIs across all countries, both for consumer and business markets. She is a founder and CEO at Sparly - an early-stage startup in fintech.
What we offer
Market segmentation & identify attractive target groups. Data to understand your customers’ values, attitudes, drivers, and barriers. Quantify the market size.
Map your competitive landscape & what your brand stands for. Insights on what branding position you can claim.
Brand-tracking research to set and measure brand and customer KPIs such as NPS & brand funnel metrics for you and your competitors.
Channel growth, purchase drivers & barriers per channel.
Concept development to test your innovative ideas.
Customer development according to the lean methodology for startups.
Sustainability initiatives and their impact on your brand. Insights on what is important for your customers in corporate sustainability.
Campaign efficiency to identify the campaign performance and its impact on your brand.
How we work
Discovery stage: 1-2 weeks. Insight First partners with you to identify and map business issues and growth hypotheses. We align the research set-up and a questionnaire design.
Data collection: 1-2 weeks. Insight First cooperates with leading web panel providers to collect statistically robust data. Other data sources are used to gather both quantitative and qualitative insights.
Data analysis: 1-2 weeks. Advanced multivariate statistical methods are applied to identify insights. Some of the methods are cluster and factor analysis, gamma correlation, and discriminant analysis.
Reporting results: 1-2 weeks. Insights and results are presented in an actionable way with a clear “so whats”.
Why us
Robust methodology: Insight First applies top-notch analysis and research methods developed and tested on dozens of industries and brands
Flexibility: We are humble and tailor every project to our customers’ needs.
Cost Conscious: As startup founders we understand the importance of zero-cost sales tools. Insight First outperforms traditional market research companies both on price and actionable methodology.