Get human insights
Smoother with AI
Make more accurate and faster decisions with Insight First, an AI platform that conducts in-depth interviews and analyzes data to help you better understand your customers.
In-depth interviews moderated by AI
Run multiple interviews simultaneously and deliver qualitative insights faster and smoother.
Our AI agent uses clever follow-up questions to uncover hidden customer needs.
Get structured, clear data instead of disjointed answers.
Fast and accurate analytics
AI algorithms analyze interviews and turn them into understandable insights.
Identify key trends and hidden patterns without manual data processing.
Get reports ready to use for decision-making.
Why in-depth interviews with an AI agent?
Conduct and analyze 10-500 audio interviews simultaneously, delivering insights instantly.
Speed and scale
Go beyond surveys and uncover deeper needs and insights with smart follow-up questions by our AI-agent. Multilingual support - conduct interviews across markets at once.
Human-like depth
Achieve high-quality insights at a fraction of the cost through automated moderation, analysis, and reporting. Our platform meets your budget and margin constraints effectively.
Cost-efficient
How it works ?
Step 1. Design your study
Our in-house experts and AI copilot help design your study
Step 2. Invite participants
Bring your own participants or rely on us. We cooperate with Norstat to ensure high-quality recruitment.
Step 3. Let our AI-agent conduct interviews
Participants can participate in an interview at their convenience.
Step 4. Report and data delivered
You get audio recordings and scripts of interviews as well as a report with actionable insights, checked and sealed by our insight experts.
What
clients
say
about us?
“We utilized Insight First's AI interview tool to gain a deeper understanding of what consumers think about both our brand and our competitors. I was pleasantly surprised by how naturally the AI agent asked insightful follow-up questions — it felt more like a genuine conversation than I anticipated. The platform ran seamlessly, providing us with valuable insights into customer motivations and how they view our product range. It offered a much richer understanding of what consumers truly mean when discussing quality and trust, uncovering the perceptions that drive their decisions. I can highly recommend Insight First's AI platform.”
Margita Westéus
Senior Brand Manager De’ Longhi Group
Find out how our platform
can improve your research
USE CASES
Concept tests
Test how users perceive your ideas, design and content before launching a product.
Communication testing
Test and refine your communication concepts, ad material (audio or video) before launching your next successful campaign.
Bring user personas to life
Understand your audience more deeply: their motivations, interests, and needs so you can make more accurate offers.
Usability testing & product features
Gather insights on your product's usage drivers and barriers using consumers' own words. Users can interact with your Figma files.
What research participants say
about AI-Interviews?
Grow your business
with actionable insights
Want to learn how our AI platform can help you better understand your customers and make informed decisions? Leave your email and we'll get back to you to show you how Insight First conducts in-depth interviews, analyzes data, and turns it into valuable insights.