Get human insights
smoother with AI
Make more accurate and faster decisions with Insight First, an AI platform that conducts in-depth audio interviews and analyzes data to help you better understand your customers.
How Insight First AI
Transforms Testing
AI Moderation
Get structured, clear data instead of disjointed answers.
Effortless Scalability
Run multiple interviews simultaneously and deliver qualitative insights faster and smoother.
Greater Reach
Our AI agent uses clever follow-up questions to uncover hidden customer needs.
Hidden Patterns
Identify key trends and hidden patterns without manual data processing.
Insightful Analytics
AI algorithms analyze interviews and turn them into understandable insights.
Clear Themes
Get reports ready to use for decision-making.
Why in-depth interviews with an AI agent?
Speed and scale
Conduct and analyze 10-500 voice interviews simultaneously,
delivering insights instantly.
Human-like depth
Go beyond surveys and uncover deeper needs and insights with smart follow-up questions by our AI-agent. Multilingual support - conduct interviews across markets at once.
Cost-efficient
Achieve high-quality insights at a fraction of the cost through automated moderation, analysis, and reporting. Our platform meets your budget and margin constraints effectively.
Why Current Usability Testing Falls Short?
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Each session requires weeks of coordination, recruiting the right participants, and managing logistics. Add moderator fees and participant incentives — and you're left with a costly, time-consuming process that slows down product cycles.
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Human moderators bring variability — different follow-up questions, tones, or pacing — making it hard to compare sessions and extract reliable insights.
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Without an engaged facilitator, users often skip tasks, give surface-level feedback, or drop out midway. The result? Incomplete sessions, misclicks, and off-topic behavior that obscure real usability issues.
What clients say
about us?
“We used Insight First’s AI interview tool to better understand how consumers perceive our brand and products. The interviews felt surprisingly natural, and the follow-up questions revealed valuable insights into customer motivations. The platform helped us uncover deeper patterns around trust and decision-making. I highly recommend it to anyone looking for meaningful consumer feedback.”
Margita Westéus
Senior Brand Manager De’ Longhi Group
Key Use Cases for Insight First AI
Communication testing
Test and refine your communication concepts, ad material (audio or video) before launching your next successful campaign.
Market Diagnostics
Gather insights on your product's usage drivers and barriers using consumers' own words. Capture shopper journeys, competitive situation and your brand strength.
Concept tests
Test how users perceive your ideas, design and content before launching a product.
Bring user personas to life
Understand your audience more deeply: their motivations, interests, and needs so you can make more accurate offers.
Test communication concepts •
Uncover drivers and barriers •
Test campaign performance •
Map shopper journeys •
Test communication concepts • Uncover drivers and barriers • Test campaign performance • Map shopper journeys •
Validate product concepts •
Segment customers •
Consideration and preference drivers •
Test product names •
Map competitors •
Validate product concepts • Segment customers • Consideration and preference drivers • Test product names • Map competitors •
Grow your business
with actionable insights
Want to learn how our AI platform can help you better understand your customers and make informed decisions? Leave your email and we'll get back to you to show you how Insight First conducts in-depth interviews, analyzes data, and turns it into valuable insights.